The iPod: Apple's Trojan Horse?



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code : BSM0012

Year : 2004

Industry : Entertainment

Region : USA

Teaching Note:Available

Structured Assignment :Available

Buy This Case StudyOR
       

Abstract: Apple's iPod, introduced in 2001, has become one of the company's best selling products of all time, even overtaking the Mac in sales. It has become a fashion statement, heralding the computer maker's entry into consumer electronics. Steve Jobs is keen on using the iPod as a revival engine for the company and a catalyst in its efforts to create a 'digital hub'. Though it occupies the top slot, the iPod faces stiff competition from companies like Samsung, Dell, Creative Technologies and Sony.

For Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • To discuss the development of the iPod and the cultural impact it had on the way people listen to music
  • To discuss the current and future competition that iPod faces and Apple's marketing efforts to promote the iPod
  • To discuss whether the iPod can sustain its lead in the face of cheaper, ‘me-too’ competitors

    Keywords : iPod; Apple computer; iTunes; Steve Jobs; Innovation Management Case Study; Hard disc players; MP3 players; Portable players; Creative technologies; Dr Michael Bull; Low battery life; Sony Vaio; FireWire

    Contents :
    » THE CREATION OF THE iPod
    » THE ITUNES STORE
    » THE iPod – APPLE’S REVIVAL ENGINE


    Case Introduction >>


    • Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
    Mob: +91- 9640901313,
    E-mail: casehelpdesk@ibsindia.org

    ©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap